​In an ever-evolving market, staying aligned with customer needs is essential—but it takes more than occasional research touch-points.

Continuous research empowers teams to keep pace with customer expectations, adapt quickly, and create experiences that truly resonate.  

​Join us for an insightful 45-minute session where Rachel Zhang, Founder and Experience Director at Ro&Co, and Grant Maskell, Founder at YUZA Experience, will share their expertise on using continuous research to evolve with customers.

​Together with our host Ben Wood, Enterprise Success Manager at Askable, they’ll discuss strategies for making research an ongoing practice that shapes product development and drives customer-centred innovation.

​This session will equip you with best practice advice to make continuous research a cornerstone of your research program.

​What you’ll learn:

• ​Embracing an evolving customer journey: Discover how to keep your research practices agile and aligned with shifting customer behaviours.  
• ​Building a culture of continuous discovery: Learn strategies to make ongoing research a habit within your team, helping you stay proactive and adaptable.
• ​Transforming insights into action: Hear practical tips on turning continuous insights into strategic moves that shape product decisions and customer experiences.

​Meet your speakers

Rachel Zhang
Founder and Experience Director at Ro&Co

​Rachel is an experienced Experience Strategist with over 15 years in leading digital enterprises, including Google, Telstra, and Accenture.

​Her portfolio includes major projects like the redesign of the Parliament of Victoria experience and future-focused research for WorkSafe Victoria’s digital Inspector’s tool.

​As a design leader, she has managed cross-functional teams and created in-house mentorship programs to address skill gaps. Currently, she serves as an expert-in-residence in User Experience at Academy Xi, dedicated to mentoring future digital innovators. Connect with Rachel on LinkedIn.

​Grant Maskell
Founder at YUZA Experience

​Grant has over 20 years experience in delivering design solutions to businesses of all sizes. He has a commercial sense which is geared towards delivering user-centric ideas with a long-term business goal in mind.

​With experience in agencies, corporate, consulting and training, he is not only able to devise innovative, customer led design processes, but deliver into a business to achieve any objective.

​Grant has a global footprint working in both the UK and Australia as well as consulting in the US. Connect with Grant on LinkedIn.

​Ben Wood (host)
Enterprise Success Manager at Askable

​Ben is the Enterprise Success Manager at Askable, a Brisbane-born tech startup revolutionising research. With a background in corporate finance, Ben transitioned into the tech sector to bring his expertise to the world of research and discovery.

​In his role, Ben collaborates with leading brands to ensure they leverage Askable’s platform to drive impactful research outcomes. Connect with Ben on LinkedIn.