​As a UXer, you know the value of research—but getting your stakeholders to see it? That’s a different story. This session, brought to you by Askable and UXCamp, is here to help you turn that around.

​Hosted by Lou Coyne, Enterprise Success Manager at Askable, and featuring expert insights from Mickey Rummery (Conference Director at UXCamp, Certified Askable Researcher), Leng Lim (Senior Experience Designer at Levo), and Rebecca Devasagayam (UX Designer), this session is designed to arm you with the tools to get research off the back burner and into the spotlight.

​You’ll learn how to:

• ‍Navigate stakeholder pushback: We’ll dive into the everyday challenges you face—tight budgets, shifting priorities, and the dreaded “Why do we need research, anyway?” question—and give you actionable strategies to overcome them. ‍
• Frame research for impact: Learn how to frame your findings in a way that hits home with stakeholders, making them see the value behind every insight.
• ​Build stakeholder relationships: Get practical tips on how to turn stakeholders into collaborators, ensuring research is baked into the decision-making process (not bolted on at the end).
• ​Win over sceptics with storytelling: Find out how to craft reports that tell a story, inspire action, and convert even the most sceptical stakeholders into research advocates.

​This session is for UXers who want to bring research front and centre in their organisation. Whether you’re a lead driving strategic initiatives or a designer trying to push for more user-centric decisions, this is the webinar that will help you win the battle for buy-in.

​Don’t miss your chance to level up your research influence and get stakeholders hooked.

​Speakers

​Lou Coyne (Host)
Enterprise Success Manager, Askable

​​Lou is an Enterprise Success Manager at Askable, partnering with key accounts to enhance and scale their research. She specialises in forecasting and strategic planning, and working closely with teams to elevate research capabilities and enable informed decision-making. Lou plays a pivotal role in upskilling research teams, fostering user engagement, and facilitating cross-functional collaboration across departments, ensuring research-driven success throughout the organisations she works with. Connect with Lou on LinkedIn.

​Mickey Rummery
Founder, Connect Experience Design and Certified Askable Researcher

​With 20 years in people-facing roles and 10 years specialising in Human-Centred Design, Mickey brings a wealth of experience to the table. He's passionate about leveraging his skills to design and deliver user-centric services that truly add value to his clients. As one of the Conference Directors of UX Camp and also a Certified Askable Researcher, Mickey is deeply involved in the UX community and dedicated to championing user-centred practices. Connect with Mickey on LinkedIn.

​Leng Lim
Senior Experience Designer at Levo‍

Leng is a Senior Experience Designer at Levo, a digital transformation and strategic design consultancy within Clemenger Group. Her expertise spans UX, CX, and service design, creating impactful experiences across a variety of sectors. Leng has worked on projects for well-known organisations including Officeworks, Interflora, Smart, and Cerebral Palsy Alliance, delivering innovative solutions that enhance customer journeys and drive meaningful change. Connect with Leng on LinkedIn.

​Rebecca Devasagayam
UX Designer

​Rebecca is a UX Designer at a major retailer, working within the Customer Experience team. She began her career in digital marketing, spanning the retail, online travel, and not-for-profit sectors before transitioning into UX with a focus on conversion rate optimisation (CRO). Her experience in CRO sparked a passion for a test-and-learn approach to validating ideas and concepts. One of the most rewarding yet challenging aspects of her current role is collaborating with a wide range of stakeholders, balancing their goals while ensuring the customer experience remains a top priority. Connect with Rebecca on LinkedIn.