​Are you ready to transform your qualitative research with the power of AI?

Join us for an insightful session where Brandon Di Bartolo, Head of Product at Askable, will explain how AI is revolutionising the research process, enabling teams to turn simple questions into rich, ongoing conversations at scale.

​Learn how this technology is helping organisations uncover deeper insights faster, without the biases that often skew traditional methods.

​That’s right—we’re talking about qual research, at the scale of quant.

​What will be discussed:

• ‍AI in qualitative research: Understand how AI is being used to conduct thematic analysis, identifying patterns and insights at an unprecedented scale.‍
• Human + AI synergy: Discover the powerful combination of human-led interviews amplified by AI moderation, achieving the depth of qualitative research with the scale of quantitative methods.
• ​Real-world applications: Gain practical insights from real-world examples, including how leading brands are using AI to dig deeper into the ‘why’ behind consumer behaviours.‍
• Continuous discovery: Learn how continuous discovery can be implemented using AI to maintain a steady flow of insights that drive innovation and business growth.

​Speakers

​Brandon Di Bartolo

​Head of Product, Askable

​Brandon Di Bartolo is a seasoned professional with a strong background in design and UX, dedicated to understanding customer needs through generative research and leveraging these insights to drive business outcomes. Throughout his career, he has frequently taken on product management responsibilities, guiding product opportunities with a user-centered approach.

​As the Head of Product at Askable, he leads the charge in creating a platform designed to build better products faster, ensuring that customer insights are at the forefront of innovation. Connect with Brandon on LinkedIn.

Lou Coyne (Host)

Enterprise Success Manager, Askable

​Lou is an Enterprise Success Manager at Askable, partnering with key accounts to enhance and scale their research. She specialises in forecasting and strategic planning, and working closely with teams to elevate research capabilities and enable informed decision-making. Lou plays a pivotal role in upskilling research teams, fostering user engagement, and facilitating cross-functional collaboration across departments, ensuring research-driven success throughout the organisations she works with. Connect with Lou on LinkedIn.