​Medium-sized teams have the agility and resources to make a big impact—but the challenge is scaling research maturity to truly drive lasting change.

Join us for a practical session where we’ll explore strategies tailored specifically for medium-sized UX, CX, design or product research teams. Whether you’re looking to refine your approach or take your team’s research maturity to the next level, this session will equip you to drive sustainable growth.

​During this 45-minute session, Emily Barnes, Certified Askable Researcher, is joined by Talia Yat, UX/UI Manager at Flight Centre Travel Group.

​Together, they dive into the frameworks and practical strategies that medium-sized teams can use to scale their research maturity, embed research into organisational strategy, and maintain momentum as responsibilities grow.

​What you’ll learn:

• ​Challenges for medium-sized teams: Understand the unique constraints and opportunities that medium-sized teams face, and how to effectively scale research maturity.
• ​Research maturity frameworks: Discover the frameworks that can help your team advance in research maturity while maintaining agility and impact.
• ​Practical strategies to build research culture: Gain actionable insights into how to prioritise high-impact activities, build a strong research culture, and ensure your research influences key business decisions.
• ​Stakeholder engagement: Learn how to leverage technology to amplify your research impact and keep stakeholders engaged.

​Speakers

​Emily Barnes (Host)

Certified Askable Researcher, Askable

Emily believes that putting people and their needs at the heart of strategic decisions leads to better business outcomes. With over 20 years of experience in senior leadership and management consulting roles, she loves creating mutual value by helping businesses understand their customers and identify the right problems to solve.

​​​A notable Certified Askable Researcher, Emily excels in transforming customer insights into practical solutions for products, services, and communication strategies. She is also a dynamic leader, trainer, and facilitator, committed to inspiring teams with a clear vision and driving them towards innovative thinking and practices. When she’s not delivering projects as an Askable researcher, Emily provides customer experience design, employee experience design, service design and marketing strategy consulting services. Connect with Emily on LinkedIn.

Talia Yat‍

UX/UI Manager, Flight Centre Travel Group

‍Connect with Talia on LinkedIn.