​UX research is evolving—and the most forward-thinking teams are evolving with it.

Today’s research leaders are in a unique position to drive meaningful impact—but it takes more than just great insights.

​The teams making the biggest difference are the ones who know how to align research with business objectives, influence decisions, and deliver insights that move the needle.

​In this 1-hour live session, Alex ‘Fordy’ Ford (Head of Growth UK, Askable), Brandon Di Bartolo (Head of Product, Askable), and Nikki Anderson (Founder, The User Research Strategist) will explore what it takes to lead research with confidence in 2025—leveraging AI, new workflows, and strategic alignment to make research indispensable.

​You’ll learn:

• Why research is evolving and what it means for your team in 2025
• How to position research as a driver of business strategy, not just usability
• The modern researcher’s toolkit—must-have skills for influence and impact
• Operationalising research workflows, so insights fuel decisions (not just decks)
• How to secure buy-in with stakeholders at all levels.

​Meet your speakers

Nikki Anderson
Founder, The User Research Strategist

Nikki Anderson, founder of User Research Strategist, is dedicated to helping user researchers become strategic leaders who drive impactful business decisions. She has authored Impact: A Practical Guide to Strategic User Research and written over 500 articles, providing actionable insights that empower researchers to elevate their craft and influence outcomes.

​​Through her weekly Substack and popular podcast, Nikki shares transparent, practical advice with a global audience. A sought-after speaker with over 100 engagements worldwide, she is known for her relatable approach and results-driven strategies. Outside of work, you’ll find Nikki chasing waves along the Jersey shore, geeking out over Pokémon, or tending to her garden. Connect with Nikki on LinkedIn.

​Brandon Di Bartolo
Head of Product, Askable

Brandon Di Bartolo is a seasoned professional with a strong background in design and UX, dedicated to understanding customer needs through generative research and leveraging these insights to drive business outcomes. Throughout his career, he has frequently taken on product management responsibilities, guiding product opportunities with a user-centered approach.

​As the Head of Product at Askable, he leads the charge in creating a platform designed to build better products faster, ensuring that customer insights are at the forefront of innovation. Connect with Brandon on LinkedIn.

​Alex 'Fordy' Ford
Head of Growth UK, Askable

​As Head of Growth UK, Alex 'Fordy' Ford helps teams unlock value through research, driving growth and better product experiences. Passionate about UX and product research, she thrives on building relationships, solving problems, and fostering innovation. Fordy’s mission? Empower teams to uncover insights that lead to exceptional user experiences. Connect with Alex on LinkedIn.