Unmoderated studies

Evaluate assumptions
with confidence.

Unmoderated research, finally done right—from task design and recruitment to AI-powered analysis, all in one seamless flow.

3x faster
time to insight

Askable combines rich qualitative depth with sharp quantitative clarity—without live moderation. AI-powered analysis gets you insights faster than ever.

Built to move fast

Built for fast feedback loops—without friction. Launch studies, learn quickly, and iterate with ease.

More with less

Research at scale, minus the scramble. More participants. Richer data. Fewer tools in the way.

Built in, not bolted on

Unmod lives inside Askable—fully integrated from recruit to report. No tool-hopping. Just research that flows.

Intuitive builder. 
Flexible by nature.

Create unmoderated studies in minutes with a drag-and-drop builder that adapts to your flow. Start with tasks, apply conditional logic, and seamlessly route participants into prototype tests or deeper exploration.

Stack. Test. Learn.

A flexible, drag-and-drop builder that lets you run research your way—no rigid flows, no forced templates.

Prototype test

Multiple choice

Open answer

Opinion scale

Context screen

Live website test

AI Moderated interview

Preference test

Tree test

5-second test

First click test

Card sort

Great research starts with great participants

We’ve built one of the highest-quality panels in the industry—rigorously vetted, highly engaged, and seamlessly integrated into every unmoderated study.

Trusted global panel

Tap into our network of verified participants from more than 5,300 cities worldwide.

45 seconds.

That’s the average time it takes to find a participant. (Did we mention we’re fast?)

Active recruitment for niche voices

Unlike other platforms, we  actively recruit based on your unique needs.

See the patterns. 

Share the proof.

The clearest path from observation to insight—ready to share. Heatmaps, path flows, and AI-powered analytics all in one view.

Advanced prototype analytics

Get clarity at a glance with analytics for goal screen completion rates, misclick analysis, and task duration.

Heatmaps and path analysis

Cut hours of manual analysis with built-in features like path analysis, heatmaps, and more.

Filter by participant characteristics

Filter results by audience traits, screener answers, or participant behaviour—to zero in on what matters, faster.

Individual and aggregate views of participant data

Toggle between individual responses and high-level trends to explore both the nuance and big picture—all in one view.

Use cases

Real research, for real teams

Prototype testing

Test product flows and features before you ship.

Mobile app flow testing

Understand how users move through key mobile journeys.

First-click testing

See where users go first—and whether it’s where you want them to.

Onboarding flow validation

Catch points of friction before new users do.

Competitive benchmarking

Compare how your UX stacks up against the market.

Accessibility checks

Ensure your UI works for everyone, visually and interactively.

Design preference testing

Quickly test multiple design directions with real users.

Prototype testing

See how users interact with design elements in flow.

Accessibility checks

Identify visual clarity or contrast issues early.

Brand perception testing

Understand how your visuals influence brand impressions.

Landing page testing

Test first impressions and clarity before going live.

Onboarding flow validation

Validate the experience, visually and functionally.

Concept testing

Get feedback on campaign ideas before launching.

Messaging and copy testing

Test clarity and impact of your copy in context.

Pricing page comprehension

Learn if your pricing structure makes sense to real people.

Brand perception testing

Gauge how your creative lands with your audience.

Landing page testing

See what’s resonating—and what’s not—on key pages.

Help content or support flow usability

Make sure support flows actually support your audience.

Askable AI

Smart questions. Deeper answers. No extra work.

Enable live-style interviews, powered entirely by AI, inside your unmoderated flow.

Human insights, supercharged by AI

Real-time AI interviews, cross-method synthesis, and instant summaries—Askable’s AI delivers human-quality insights without the heavy lifting.

AI synthesis

Automatically connects the dots across participant responses to surface key patterns, themes, and insights.

AI moderator

Engages participants with real-time follow-up questions to dig deeper and uncover the why behind their responses.

AI summaries

Instantly distils what participants said into clear, shareable summaries—so you can skip the sifting and start acting.

Currently in closed beta

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