$22M sees Askable rise above research tools to automate research delivery on-demand
John Goleby
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December 11, 2024
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Askable has raised $22 million in Series A funding, led by Airtree Ventures, to expand our platform-driven research delivery solution, allowing enterprises to unlock deep insights and research capacity on-demand.
This funding enables us to scale our impact globally, enhance our leading technology, strengthen our community of researchers, and hire the best talent globally to make it happen.
To our clients, community, and incredible team—thank you for being the heart of this journey. We're just getting started.
The greatest brands in the world still launch products that no one wants. Millions of dollars get burnt, with huge marketing pushes and rooms full of crossed fingers, only for these products to fail as soon as they hit the market.
Too often, researchers feel like they’re at the back of the bus, with projects thrown at them to validate decisions that are never going to change, shouting directions that no one hears.
Product and research teams face more pressure with fewer resources, yet the need to get products right the first time is greater than ever. The problem isn’t that teams don’t care about insights—it’s that they often lack the capacity to deliver impactful research fast enough.
More tools? That’s not the answer. The answer lies in bridging the gap between ambition and execution: making research a strategic asset that helps navigate product decisions with confidence.
The market is full of fragmented DIY tools that promise ROI, improved insights, and efficiency gains but often fall short. Companies hope these tools will improve efficiencies and save time, but they end up under-utilised or lack the scalability to deliver impactful research.
What companies need isn't just another tool—they need an end-to-end solution that provides deep, actionable insights to drive real product progress and enable informed decision-making at speed.
Get 10x more research done with Askable, without the hassle
Let's chatWith Askable, we’re shifting how products are built—from guesswork and opinions, to data and insights. Askable isn’t just another research tool—it transforms how insights drive product development.
Picture this: research teams as navigators, armed with a map of actionable insights, sitting up front to guide the journey. Deep user insights fuel product innovation, human-led testing steers meaningful improvements, and with Askable, researchers have the influence to chart the right course, ensuring every turn leads to success.
With Askable, research isn’t slowing things down—it’s fuelling growth and ensuring every move is the right one.
We believe building an influential insights and UXR team that can de-risk product launches starts with three core pillars: research capacity, perfect participants, and the ultimate research platform.
Run end-to-end research with Askable and get to insights 10x faster
Contact salesFor full transparency, we raised this money almost 12 months ago. Why didn’t we shout it to the world immediately?
Honestly, we’ve just been way too busy building something great and looking after our ridiculously good customers. And our plans for world domination required that we commence world domination prior to sharing our plans.
But in short, this funding empowers us to take Askable to the next level by:
If you have read it this far, thank you and I’m sure you get it! Let me end with this.
“Know thy user”, said Shakespeare (I think). Whoever said it, it’s truer than ever. Brands that want to win need deep, actionable insights directly from their users, and they need them fast. Getting this wrong is the hallmark of failure.
To our clients, community, and everyone who’s been part of this journey—thank you for helping us make curiosity a driving force for impact.
Here’s to a future where every question gets an answer—if you just ask.
